I started Ethical Roots as a part-time side job selling at summer fairs in 2016, after falling in love with the magical beauty of Fair Trade handicrafts.

Specialising in one-off, handmade pieces, my little shop really blew up in lockdown 2020 and I was lucky to gain a social media following. I now run it full-time and feel honoured to have been able to expand our range of items to send them to customers all around the world!

Last year I was so excited to be able to build myself a small studio to work in. It's where I pack all your orders, do all our photography, customer service and more. I'm forever grateful as I couldn't have done this without your support. 

I try to reinvest profits as much as possible, by donating to multiple charities, fundraisers, and giving back to the Fair Trade community via Shared Interest. 

The artisans who create our handicrafts will always be at the heart of the business. Support small ethical businesses and together we can fight poverty and change the world!

Lucy x

About Fair Trade

Here at Ethical Roots, we are passionate about the importance of ethical retail. We are a member of BAFTS, and prioritise suppliers who work within the 10 principles of Fair Trade set by WFTO. This means:

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  By providing a fair wage, artisans are paid equal to or above their regional minimum wage. It's also ensured that a fair price has been mutually agreed by all parties involved, and that the principle of equal pay for work by women and men is enforced.

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  Safe and fair working conditions mean that health and safety measures are established, no forced labour or child labour are used, and producers comply with the UN Convention on the Rights of the Child.

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  Fair Trade helps ensure that workers aren't being exploited, and can also mean they have more control and input into the work they do. It also promotes and protects the cultural identity and traditional skills of small producers as reflected in their craft designs.

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  Fair Trade helps ensure that workers aren't being exploited, and can also mean they have more control and input into the work they do. It also promotes and protects the cultural identity and traditional skills of small producers as reflected in their craft designs.